Eedi
Year
July 2016 - December 2017
Type
iOS, Android, Web
Role
Senior Designer
Eedi's mission is to create happier, more fulfilled children through the democratisation of education.
Joining during a rebrand, I worked alongside Lead Designer Lorenzo Verzini on cross-platform tools for students, teachers and parents, including a mobile app for homework quizzes, teacher planning tools and parent progress reports.
The opportunity
Traditional assessment only reveals whether students get answers right or wrong, not the misconceptions behind their mistakes.
Diagnostic Questions - with targeted incorrect answers revealing the root causes of student errors - was already serving 2,469 schools and 49,423 teachers, generating 6.1 million student responses in 2016. However, the tool needed better accessibility across classroom and homework contexts while reducing marking workload and providing insights for lesson planning.
The approach
I conducted user research, ran design sprints and prototyped key interactions in Quartz Composer/Origami, with iterative refinement based on educator & student feedback.
We designed and shipped the following features:
Scheme of Work (course planning tool)
Student Mobile App
The mobile app enabled students to complete diagnostic homework quizzes on-the-go, with progress tracking and the ability to pause/resume across varying quiz lengths.
Sequential answering - students cannot progress without completing each question
Scalable navigation for varying quiz lengths (10-20 questions)
Pause/resume functionality to maintain progress across sessions
Answer with Explanation
The key design considerations for the add explanation behaviour were:
Encouraging meaningful crowdsourced learning through shared explanations - students could learn from other student explanations, right or wrong
Handling varying explanation lengths and text input constraints
Responsive design across different viewports and devices
Parent Reports
With the Diagnostic Questions platform remaining free for teachers and students, we explored monetising parent engagement through detailed progress reports that would involve parents more effectively in their child's learning. We did this by:
Researching existing school reports and parent satisfaction levels
Designing and testing meaningful reports that parents could easily understand and act upon
Running a design sprint around the question: "Will parents pay for better personal insights into their child's progress?"
Scheme of Work
The existing course planning tool was overly complex with calendar-based views that teachers found complex to use and over engineered.
We redesigned the entire experience by:
Conducting research sessions with four power users to identify pain points
Moving from complex calendar views to a simple linear timeline
Testing and iterating designs with teachers throughout the process
The new timeline-based approach significantly improved usability for course planning and resource allocation.
Dashboards
We designed dashboards that delivered personalised notifications and insights to teachers, students and parents based on their specific needs and roles.
We did this by:
Creating notifications for Teachers (teaching schedules, assignment progress, school updates)
Creating notifications for Students and Parents (upcoming, overdue and past assignments, new reports)
Designing flexible filtering by notification type and class
Diagnostic Questions Marketing Site
The marketing site needed to serve both as a login portal for existing teachers and a platform to communicate the future direction of Eedi.
I redesigned the site to:
Simplify messaging and improve overall user experience
Create space to market new products like the Student app
Maintain easy access to the Diagnostic Questions teaching tool for existing users
Communicate Eedi's expanding vision beyond just Diagnostic Questions
Credits
Senior Designer - Joëlle Snaith
Lead Designer - Lorenzo Verzini
Lead Developer - Mateusz Zatorski
Head of Data Science - Dr Simon Woodhead
Head of Education - Craig Barton
CEO & Co-founder - Ben Caufield
Product Manager - Sam Wheeler